McDonald’s are introducing Masala Dosa Burgers in the menu. They are decided to set a breakfast revolution in part of that they had introduced this MCdosa. Along with this dosa, they are going to serve molagapodi sauce which is familiar to anda bhurji.
McBreakfast is introduced to attract the consumers early in the day with new dishes. Some dishes are only available in the morning session. This new menu is introduced with the concept of continental and Indian food menu.
Amit Jatia, the vice-chairman of Westlife Development, said we are taking food items from Indian cuisine and adding flavor of MC’ Donalds
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Already Mcdonalds has introduced the concept of breakfast. They have added many items like dishing out the egg, cheese, and sausage muffins. Before two decades, company has taken the street food named aloo tiki and added with the combination of the burger. Up to now, Aloo Tikki burger is the fastest selling product.
Along with masala dosa burgers, the company will also sell spinach and corn and hash brown brioches, plain and masala scrambled eggs, waffles, and hotcakes. The company is going to apply the same strategy for coffee and hot beverages which hass launched three years ago with the name of McCafe
People are becoming health conscious, so McDonald’s have taken the decision to do items with grill rather than fry. They are going to start Western Quick Service Restaurant for breakfast convenience. Jatia said there is enough room for the company to extend its services, we won’t compete with Udupi or Irani restaurants that caters to the breakfast.
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In our country eating out market has estimated as $94 billion, or about Rs 5.85 lakh crore, but only 2% of it is organized with national and international food retail brands.
Major Companies like Mc Donalds, KFC, pizza hut, dominos pizza which have been struggling for past three years. Breakfast is an opportunity to create the trend in the food, but the main problem in the breakfast service is most of the people prefer fresh, healthy, homemade breakfast. Mc Donalds going to invest 500 crores to open new services, new formats, and services
