Are you like me on Instagram, Scrolling all the feeds and trigger these items to purchase them. When you come across some good looking goggles, a pair of jeans, stylish and premium phone cases, generally you take the screenshot of it. Later you struggle in searching the item for purchasing. Haunting the product you love and where to buy is the hectic task, and you give up in the end without finding the desired. To overcome on this, Instagram has introduced the new feature for tagging the product manufacturer on the product image.
Nowadays mobiles have changed the way of shopping people do. In fact, 84% of the smartphone users in the United States browse research or compare products in the web browser or the mobile app. Browsing and searching on the mobile are easy than finding the information on the other sources and platforms.
To test these features and experience the new update, 20 US-based retail brands are selected, which includes Jack Threads, Kate Spade, and Warby Parker will be sharing the posts which contain more depth. This let the Instagrammers for reviewing and learn about and consider the products they are interested in.
Each post on the Insta will have the top to view icon on the bottom left of the image. When you tap the tag that appears on the image, it will showcase the product details including their prices. Once the user taps the tag, it gets selected, and the new detailed view of the product is opened. This will bring the important information for the customer; earlier he has to leave the Instagram app for searching. Once the user visits the link, he’ll be provided with the official website details. With the simple click, he can be redirected to the official site.
Instagram chosen 20 US retail brands and here are the words delivered by their officials about this new update.
“Instagram is where we reflect the interesting life of the kate spade new york girl through relatable social moments which highlight the products that are characters in her story,” says Mary Beech, Executive Vice President and Chief Marketing Officer, Kate Spade & Company.
“Our community uses Instagram as an aspirational discovery platform, and they’re looking to us for inspiration,” says Ryan McIntyre, CMO, JackThreads
This new feature on the Instagram will be rolling out in the next week for select iOS users in the US.