The usage of smartphones has massively grown over the last few years in India. According to the study, India was among the top 5 markets regarding total time spent on the applications on Android phones. App analytics organization, App Annie looked at the ten biggest Android using countries as part of their study in May 2017. The annie report results found that Indians spend nearly 4 hours per day on mobile applications while active users spent close to 2.5 hours a day and the least active users spend 1.5 hours.
India’s top 20% active users were close behind the top 20% in Mexico, Brazil, South Korea and Japan whose users spent about 5 hours. The widespread adoption of apps such as WhatsApp became a part of our lifestyle and emerging as the Mobile-first way of life.
The reports further added Indians spend more than 90 minutes on mobile shopping. India ranks second regarding average time spent per month in mobile shopping. South Korea stood first spending more time in mobile shopping.
In terms of finance, Indians spend 30 minutes per month while Brazil users spend 45 minutes and South Koreans spent 60 minutes. Other nations like US, UK, and France were spending less than 20 minutes.
According to Forrester, a global research firm predicted in July that the global mobile device usage is expected to reach more than 5.5 billion users by 2022. India has more than 300 million smartphone users, and nearly 94% of the smartphone owners use Android or iOS. Android captures 73% of market share while iOS at 21%. WhatsApp has about 250 million users per month.