India is ranked as high in the list of countries with most of the road accidents that occurred frequently. Most of these accidents are stated at mountain roads and at highways. In a bid to minimize these accidents on these relatively difficult areas, HP Lubricants and Leo Burnett India have partnered to implement a system of roads that honk called SmartLife poles, which is needed most in the danger-prone areas.
The companies have introduced the world’s first anti-collision vehicle management system to reduce the number of accidents. Road that honk is the system developed with the radar technology-driven poles. They can be just installed before sharp turns and hairpin bends. The poles that are placed on either side of the road turns are able to read the vehicle’s speed and then wirelessly communicate with each other to prevent the accidents.
The SmartLife poles exchange data with each other and alert the driver about the incoming vehicles from another side of the road turn by sounding like a horn. Based on the concept of Doppler Effect, these poles send and measure electromagnetic waves emitted from the vehicles and let the pole to ring as an alarm.
SmartLife poles are already being tested in India, and the first prototype is currently being tested on NH1, the Jammu-Srinagar highway, which is known as one of the most dangerous roads in the world recorded to over 80 percent of accidents. According to the reports, about 140,000 people were killed in road accidents in the year 2015. With these SmartLife poles, it hoped to see a better future for safer roads in India.
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