India’s leading fast growing non-banking financial company, Home Credit India changes its brand identity and logo with a new tagline, Now You Can. The new identity along with logo would mark Home Credit India as a global fin-tech company which aims to transform the shopping experience.
Home Credit India Finance Pvt. Ltd is a finance provider that is committed to driving credit penetration and financial inclusion by offering financial answers that are simple, transparent and accessible to all.
Tomas Hrdlicka, Chief Marketing Officer, Home Credit India said, “Our new logo has a prominent smile with the value proposition around the attributes of being optimistic, progressive and belonging.” He also added the tagline Now You Can signify confidence, energy, and positivity.
While in its new branding, Home Credit India aims to deliver services to customers more efficiently through advanced technology. It uses pan-India footprint and presence at the point-of-sale, be it in store or online.
In the coming festive season will see this new branding and logo, being used across many marketing campaigns and communication at thousands of point-of-scales.
Home Credit India is also launching series of promotional campaigns with 0% interest, 0% down payment and 0% processing fee financing offers on selected mobiles of various brands like Nokia, Vivo, Motorola, etc. for a limited period. The philosophy of the company is to provide better access to all age groups and different profiles.
The firm recently launched a one of its kind Online Mini Cash Loan product. In May, the company launched a Mobile App that provides customers access on the go to his/her loan details, repayment schedule and information on the due amount.