Google Play Music Relaunched with Context-Based Recommendations

Google today launched a renovated version of its Google Play Music streaming app for iOS, Android, and the web. The fascinating feature of the latest version is, it will recommend music that’s appropriate to given location and what you’re currently doing. Google will suggest music for the suitable context according to where you are.

This comes with an industry-wide trend of providing music which is apt for the situation. This stands unique among the segment as No other music streaming app like ‘Apple Music’ or ‘Spotify’ currently offers something like this. This higher level of personalization is possible as Google already aware of your information.

“Your workout music is front and center as you walk into the gym, a sunset soundtrack appears just as the sky goes pink, and tunes for focusing turn up at the library,” Elias Roman, lead product manager, Google Play Music mentioned in a Blog post. Google isn’t exclusively relying on algorithms to suggest music.

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“These recommendations which appear on the top of the app’s new home screen are powered by Google’s machine learning systems and honed by our team of expert music curators,” Roman wrote.

The recommendations will get better time goes by as you use the service more. The human-generated playlists became more widespread in the apps following Google’s acquisition of Songza back in 2014.

A free tier lets subscribers listen to stations and choose individual songs to play. They can also get rid of the ads by paying $9.99 a month. Google Play Music will automatically create a playlist based on recent numbers available to play offline. You don’t need to download the playlist earlier. (This feature can also be disabled.)

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Google Play Music is also free to use on Chromecast devices, such as the newly released 4K Chromecast Ultra. This Chromecast Ultra ships with the latest release Google Pixel smartphones which were launched in the last month.

Google Play Music’s library contains 35 million songs, and Google hasn’t talked about the users the service have.


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