Social network giant Facebook launches its Express WIFI internet service in India. Targeting rural areas, Facebook initially started the program Express WIFI This new program serves users of under served locations to avail paid data from local internet service providers. A pilot version of the program currently releases 125 WIFI hotspots in the country partnering with state-owned Bharat Sanchar Nigam Limited.

Facebook provides software for entrepreneurs and local ISPs to provide Internet service in rural areas. This helps local entrepreneurs to make steady income by providing a quality of internet service to their neighbors.

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After U.S in the first place, India stood as second largest market for Facebook with a majority of 133 million users via mobile. The company is planning to start its global internet-serving ambitions from India. The main problem persists with the lack of country’s adoptive nature for the social network’s advances.

Earlier in January, Facebook suffered a huge setback with Free Basics which offers free mobile internet access for selected websites. Government noted net neutrality principles as a decisive factor in its ruining and was banned by India’s telecom regulator.

“While we’re disappointed with the decision, I want to personally communicate that we are committed to keep working to break down barriers to connectivity in India, We will keep working until everyone has access to the Internet.” stated Facebook CEO Mark Zuckerberg at the time.

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Facebook is hoping that the users who first encounter the web via FB initiative would be likely to become users of the social network- rather than a competitor.”In emerging economies, Facebook is pursuing an intervention strategy to increase the pace of internet and online usage because this will also raise the addressable market for Facebook,” says Ian Fogg, an analyst at IHS Technology.


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