Facebook now permits Media companies to display their logos alongside stories. Now publishers can get their identity by posting the logo so that the readers can know the source of information.
This move by Facebook is to alleviate Media Partners who feel that their power is lost when posting articles on the social network. Facebook releases a new tools that lets publishers put their logos next to headlines to give the readers an idea from where the news is generated.
Samantha Barry, CNN’s executive producer of social and emerging media said, “When people see those logos, they know it symbolizes trusted, reliable and real news, so any effort by Facebook to emphasize the brand and credibility of a story benefits the user as well as the publisher.”
Brand Recognition is very important in today’s marketing strategy where the headlines and layouts of all the brands look similar. According to the Pew Research Survey, only 56% of the readers redirected to the source of news in social networking sites.
This move is the result of the recommendations made by the Facebook’s Journalism Project held in January. The Facebook Journalism Project is designed to support news literacy and journalism, which serves as a center for publishers to learn and share.
Andrew Anker, a product manager at Facebook, “By surfacing publisher logos next to article links, we want to make it easier for publishers to extend their brand identity on Facebook. It also helps to enhance people’s awareness of the source of content they see on Facebook, so they can better decide what to read and share.”
Facebook now allows advertisers to buy in-stream ads separate from the News Feed ads. The social networking giant Facebook lets marketers choose to purchase in-stream video Ads (mid-roll and pre-roll) in Facebook Audience Network or on Facebook without having to buy News Feed ads.