India’s largest online entertainment ticketing platform BookMyShow integrated with WhatsApp’s business pilot program, WhatsApp For Business. BookMyShow has now made WhatsApp a default ticket confirmation channel for all its users.

Now users who book tickets on BookMyShow will receive a confirmation message or an M-ticket (mobile ticket) QR Code along with an email.  BookMyShow becomes the first Indian ticketing brand to join WhatsApp for business.

The feature was earlier in its beta phase, and when we tried contacting BMS via WhatsApp, we received an automated response saying that the service is not fully functional yet. The BMS Phone Number which can be contacted via WhatsApp and shows the verified badge was found at the BMS website.

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Ravdeep Chawla, Head of Product, BookMyShow, “WhatsApp has become a preferred mode of communication for millions of people in our country, and we could identify tremendous value in making it a default ticket confirmation channel.” He also added, the company is constantly taking measure to improve user experience to match the changing preferences of the user we decided to integrate BookMyShow with WhatsApp for its pilot. With this collaboration, the company aims to cover user base in the next few weeks.

The Facebook owned instant messaging app has over 1.3 billion monthly users has confirmed that it will be testing its free business app for small countries. This movie will help people connect with businesses faster.

Recently, BookMyShow introduced plan-it, an in-app messaging feature for friends and families to interact with each other in real-time along with booking movie tickets within the chat window.

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