Baahubali: The Beginning made significant collections, making the movie as a benchmark of collections in Tollywood. Its sequel Baahubali: The Conclusion is gearing up to hit the screens on April 28th. As the expectations are very high, the movie is estimated to strike off its prequel’s records. Currently, the promotions of the film in various languages are in full swing. The film became the headlines by collecting its budget even before the release.
Atul Mohan, the editor of trade magazine Complete Cinema, said “ Promotions are not necessary for a film like Baahubali, just the release date would be more than enough. The first part made a sensation and still tops the Indian Cinema list. “
Mohan estimated the cost of Rs. 250 crores for releasing the movie in about 6500 screens all over India in Hindi, Telugu, Malayalam and Tamil languages. The maximum screens a Bollywood big film hit is 4500 while Baahubali is breaking off that record with 6500 counts.
Sreedhar Pillai stated that movie becomes the most successful film even before the release.
Producers from Arka Media made a huge amount of Rs.250 crores for selling the distribution rights itself. The movie is expected to make a massive Rs. 100 crores on the first day itself.
The movie satellite rights already earned Rs. 78 crores which include a 50 crore collection from flagship television channel of Sony Pictures Networks for the Hindi dubbed version and 28 crores from Star India which bought the Telugu, Tamil, Malayalam languages.
Baahubali team became partners with the entertainment company Graphic India and made comic books, novels, animation and video games which will make a good amount of Rs. 10 crores.
Music rights will make about 5-10% of the movie shares which will go to MM Keeravani as payment. Considering the fact no other movie dares to get released the same time as Baahubali, the film will undoubtedly break the records again and rewrite new ones. Mohan estimates the first day collections itself as Rs. 100 crores.
Utpal Acharya, the founder of film production, distribution, and marketing company Indian Film Studios, claimed that the movie is much likely to cost Rs. 3-4 crores for regional language promotion and Rs. 7-9 crores in Bollywood. In Hindi, they have to promote the much more which is why they are re-released the first part once again with the offer of getting free tickets for the 2nd part. The plan will be useful both for reminding the story and as well as promoting the movie.
Baahubali team is also teamed up with some brands like Munch, Brittania Industries, Oppo Mobiles, Amrapali Jewellery house, etc. The chief executive and Chief brand strategist at Brands of Desire, Saurabh Uboweja claimed that Baahubali team had spent over 20-25% of the budget on marketing itself.
He estimates Baahubali partnered with 10 to 12 brands which take at least 2-3 crores each. He commented that filmmakers these days are spending more and more on advertising the movie to create a buzz about it all over.
He added Social Media is one top platform for promotions nowadays. The trailer which is released itself is being viewed and shared among millions of people which evidently creates a hype about the movie. He stated that this also includes big celebrities sharing the videos with comments and having a big brand name like Karan Johar which increases the fanbase from Bollywood also.
Shobu Yarlagadda, one of the producers of Baahubali and executive officers at Arka Media proudly says that the movie will go beyond the audience expectations and will stand as a benchmark for the Indian Cinema.
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