Apple RED Campaign Continues its Fundraising to Fight Against AIDS

Apple provides you the privilege to donate for HIV and AIDS treatment with its Pay transactions. Starting this December 1, each purchase of iOS game and RED accessories contribute towards prevention and treatment of the disease.

As the tech giant does every year over a decade, the Apple RED campaign raises money for the Global Fund to fight against AIDS. The campaign continues this week with proceeds from sales of devices, games and even exclusive albums.

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Few most popular games in the App store are now being offered with the RED theme. These in-app purchases of red themed one’s will donate all the proceeds to the Global Fund. Farm Heroes Saga, Plants vs. Zombies Heroes, Angry Birds, Candy Crush Jelly Saga, and 16 other genre-spanning iOS games are participating in the event this year.

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All the RED theme games are offered in a Featured section of the App Store. Apple sells RED products and accessories all the yearlong which are literally red. Now, the company is offering four new additions this year. New addition in the range comprises of iPhone SE case, iPhone 7 Smart Battery Case, the Pill+ speaker, and Beats Solo 3 Wireless on-ear headphones.

Apple donates $1 from every Apple Pay transaction made from Dec 1 to Dec 6. It does contribute for every transaction made through Apple Store app or the Apple.com and at physical Apple store locations up to $1 million.

RED campaign donation can also be made if you download a new holiday album from The Killers called “Don’t Waste Your Wishes” on iTunes. Spike Jonze documentary about the RED campaign “The Lazarus Effect” is available for free to learn more about the campaign and its goal to end AIDS by 2030.

Apple is the largest corporate supporter of RED found back in 2006. The campaign provides antiretroviral treatment to millions of people living with HIV and AIDS. Apple has contributed over $120 million in the last decade which helped to reduce 1200 to 400 babies a day born with HIV.

“400 a day is obviously still 400 too many, but we are on target to have an AIDS-free generation in 2020,” says, Apple CEO Tim Cook.

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