Adidas announced that for the first time it would be making 3D technology shoes with a limited edition release this week. Adidas confirmed the 3D Runner would be priced $333 with sign-ups starting 12 December and reservations opening on 13 December.
The shoes are available for pick up from 15 December at Adidas NYC store. Adidas also made the new flagship available in London and Tokyo on 15 December.
Engineered with 3D web structure, the 3D Runner shoe features dense zones in high force areas and less dense zones in the low force areas. This provides an optimum level of performance. It also packs a 3D printed heel counter, which is incorporated in the midsole and avoids the typical process of stitching or gluing.
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The leading shoe maker claims the benefits include greater compliance, elasticity, and support. A black knitted upper tops the shoe which has been engineered for superior fit, style and performance.
“This is just the beginning, creating customized shoes based on an individual’s footprint including their running style, foot shape, performance needs and personal preferences is a north star for the industry and Adidas is leading with cutting-edge innovations,” said Mikal Peveto, senior director of Adidas’ Future team
Adidas revealed the 3D Runner shoes back in August only to selected number of its top athletes. The gifted athletes include USA swimmer Allison Schmitt, Team GB heptathlete Jessica Ennis-Hill and Colombian BMX cyclist Mariana Pajon.