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Amazon Partners with Dharma Productions for Prime Video Service

Amazon to launch its New Prime Video service

The world’s largest online retailer ‘Amazon’ has recently launched its Prime service to its members in India. The company also announced the launch of Prime Video service in the month of July 2016. Ahead of its launch, it recently announced the news about the upcoming launch of Prime Video.

The e-commerce giant ‘Amazon’ has signed a deal with Karan Johar “Dharma Productions” to stream existing and future films in the concept of Prime Video service.

“We are excited to have Dharma Productions’ library and future slate of titles for the upcoming launch of Prime Video,” the Amazon Video India Director and Country Head Nitesh Kripalani said in a statement.

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The Amazon Prime Video will be the subscription for upcoming and existing blockbusters from Dharma Productions. The digital premier for upcoming Dharma releases on Prime Video includes ‘Ae Dil Hai Mushkil’ (starring Ranbir Kapoor, Aishwarya Rai Bachan and Anushka Sharma), ‘Ok Jaanu’ and ‘Badrinath Ki Dulhaniya’.

It also includes blockbuster movies like Yeh Jawaani Hai Deewani, Student of the Year, Kapoor & Sons, Brothers, Gore Tere Pyar Mein, Kal Ho Naa Ho and Agneepath.

With this deal, Prime members have access to streaming of unlimited movies as a part of their Prime membership. The Amazon Prime Video Service is going to be launch in the upcoming months and let users to access TV shows from India and global content providers along with streaming of movies.

Standalone Monthly Amazon Prime Video Service for $ 8.99

The CEO of Dharma Productions Apoorva Mehta said, “We have kept a close eye on the explosion of digital media, and the increased consumption trends of Bollywood content on Video-On-Demand and OTT Platforms. We are confident that partnering with a credible brand like Amazon will go a long way in ensuring that our content will not only be seamlessly streamed but will also see a huge demand from users of Prime Video.”

The prime members of Amazon are going to get a blast of streaming films, TV shows and other entertainment programmes. There are so many services were launched by Amazon and the recent service among them is Amazon Pantry Services.

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Standalone Monthly Amazon Prime Video Service for $ 8.99


Amazon.com, Inc. offers new standalone video streaming for TV shows and movie collection called Prime Video service for $8.99 per month. So, customers who do not look for the free shipping of products, music streaming and other features can go with the monthly subscription of Amazon Prime video service. This new service offered from Sunday night, 17th April is to compete with the Netflix which recently raised its service prices from $8.99 to $ 9.99 for new users.

The Online retail giant, Amazon now offers full Prime bundle which includes Prime video for just $10.99 per month with an option of cancelling any time for all its US customers. Amazon started its monthly prime subscriptions in partnership with Sprint last month. So, Sprint customers are able to add Prime bundle to their wireless bill.

Beside the Stand-alone prime video streaming service monthly subscription, the interesting update is that the giant retailer Amazon has signed up deal with HBO’s older content, premium TV network Epix, whose catalog includes “Hunger Games: Catching Fire” and “World War Z.” Amazon has now become aggressive buyer of independent movies over Netflix by signing Woody Allen for an exclusive TV Serial.

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Amazon was offering prime video service at £5.99 per month (£71.88 a year) in UK, but now it brings more visibility. Prime full bundle has no monthly subscription option in UK which annually costs £79. Germany, Japan and two other countries can now avail monthly subscription of Prime which was available till date as a part of the full Prime bundle.

Thus, the Amazon’s monthly subscription option will attract the customers who do not wish to shell out money or members who doesn’t want to commit to the annual membership. Well, the $99 annual subscription is much better deal which is still available. Customers who can make payment in one chunk can go with the annual subscription as full Prime monthly subscription will charge an extra of $32 over annual subscription and the Prime Video streaming at $8.99 per month would charge $107.88 annually. Offering full prime service for just a little bit high for each month is a marketing gain to the gaint.

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The service is also available on Android, Amazon Fire TV, Roku, PS3, PS4, Xbox one, Xbox 360, Wii, Wii U, The web and select TV and Blu-ray players from LGF, Panasonic, Samsung, Sony and Vizio. Amazon videos for IOS are free on the App store, accessible by Amazon prime members.

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