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OYO Launches Self-Operated Hotel Brand OYO Townhouse

OYO Townhouse pic

The online budget network of hotels OYO announced the launch of Townhouse. The company made an announcement about the OYO Townhouse which is a friendly neighborhood hotel. They are eyeing 250 properties over 10,000 rooms across 12 cities by the end of this year.

Apart from outstation guests, OYO Townhouse will make available for the residents those who are living near to that particular area. People can operate it as a hotel, community hotspot, merchandise stores and cafe to deliver the best experience for guests.

Oyo Rooms to Offer Exclusive Discounts for Micromax Smartphone Users

“We are confident that our guests will love the experience of these tastefully done properties staffed with OYO Townhouse Managers trained to deliver authentic and unique Townhouse service. This launch marks a milestone in our journey towards the next level of hospitality,” CEO Ritesh Agarwal said.

The tariffs for OYO Townhouse will start from above Rs. 3500. Currently, OYO operates around 70,000 rooms in the 200 cities in India and Malaysia. Every Townhouse designed to complement neighborhood, the breakfast and booking process have re-engineered to offer high-quality service.

At present they are two OYO Townhouse properties, one in Gurgaon and one in Delhi. They offer complimentary breakfast, parking, WiFi, power backup, laundry service and a variety of eating options around. In terms of security, the staff will present all time along with CCTV cameras.

Oyo rooms now offer rooms for unmarried couples by ‘Relationship Mode’ Option

The check-in and check-out time of these OYO Hotels around 12 noon and 11 AM respectively. The Townhouse includes major metros, top destinations, regional hubs and as well as pilgrimage towns. As such OYO Townhouse begins in India, people can assure of excellent service from OYO team.

Oyo Rooms to Offer Exclusive Discounts for Micromax Smartphone Users

oyo rooms exlusive-offers-to-micromax-users

Are you a Micromax Smart Phone user? Here is good news for you. Micromax has made a tie-up with Oyo Rooms to increase its business expansion. As a part of that the leading mobile company had announced that Micromax Smart Phone users could get the exclusive booking offers and great deals from Oyo Rooms.

This integration will be available either in the form of an on-device native experience via its Around-Steroid launcher or through the Oyo Rooms App, the two companies mentioned in a statement.

Oyo rooms now offer rooms for unmarried couples by ‘Relationship Mode’ Option

Micromax Mobile users will also get the latest offer of Oyo Rooms which is early check-ins at hotels across the country. Along with that users would also get exclusive offers like 25 percent instant discount and 100 percent cash back on Checkout.

But, the specific date for when these features and discounts will become available to Micromax users has not yet mentioned.

Earlier, Micromax’s around services are centered on the Steroid Launcher that groups information from several popular apps in categories such as food, travel, shopping, cabs, cricket, news and weather information. This service was first introduced in Micromax Yu brand smart mobiles in December 2015.

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Speaking about the Partnership with Oyo rooms, Micromax Informatics Co-Founder, Rahul Sharma Said, “In our hunt to provide better and innovative services to our users, Micromax will now offer exclusive deals and discounts on booking rooms through Oyo Rooms.”

He also stated that ” The company will now provide hotel stay across 200 cities in India with best deals deeply integrated into Micromax own platforms like Around Steroid Launcher or a full Oyo App experience to Micromax users. You can book rooms anywhere, anytime in India.”

Commenting on the Partnership, Anurag Gaggar, VP-Product, Oyo, said, “We are continuously working hard word to give best hotel experience to our customers across India. This partnership with Micromax may help us to provide Oyo’s premium booking and give experience to our guests and new users through innovative platforms.”

Oyo rooms now offer rooms for unmarried couples by ‘Relationship Mode’ Option

Oyo Rooms

OYO Rooms now also available for Unmarried Couples

Oyo Rooms, a hotel aggregator, now introduced a new scheme Relationship Mode which attracts a large set of young and unmarried couples. With this new option, eligible customers can book rooms in some of its properties.

This new scheme started a couple of months ago. The hotels allow this Relationship Mode listed on its website and mobile app. Couples who opt for a room in Relationship Mode can avail a room in the listed hotels by providing their local identity proofs.

Backed by a Japanese telecom and Internet provider Softbank, Oyo has emerged as one of the hottest local startups in the previous year. Oyo offers over 70,000 rooms crawling 200 cities claims 60 percent of its total inventory now supports this feature. This new couple-favourite service is now available in 100 cities with includes metros and top holiday destination places.

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Hotel Rooms for Unmarried Couples: Process

Oyo Rooms

Image: Oyo

“A substantial number of our customers are in the age group of 18-30 years, and this category could be served best with such initiatives. We are not catering to a niche audience, and neither is this a gimmicky marketing tactic. As a customer-focused business, we are identifying and solving problems that can impact the stay experience. With this launch, we are making sure couples can identify and check-in to their OYO without any hassle.” said Kavikrut, Chief Growth Officer, and Oyo Rooms.

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Some hotels refuse to host unmarried guests and customers of the same city. However, there is no law in the country which prohibits providing rooms for unmarried couples. Oyo rooms analyzed the guest feedback. The company came to a conclusion that couple-guests are facing a bit hassle in hotel policies against offering room for unmarried couples. Relationship Mode is now the right solution for their problem with the privacy concern.

OYO for Couples

Oyo rooms’ is involved in promoting this new Relationship Mode feature through its social networking accounts. Recently, the company raised a $62 million round from Softbank. Another similar budget hotel, StayUncle launched exclusively for unmarried couples. This Delhi-based startup took its start this year by Sanchit Sethi is making a decent market.

There are few another startup which are working with youth as the primary target, be it singles or couples. Bengaluru-based Nestaway is reportedly another marketplace for singles providing rooms on sharing basis. It can refer as the root cause for the concept of half-BHKs, a bedroom shared by two people. A common space that includes a living room and a kitchen.