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BlackBerry’s has Virtually Zero Share in the Smartphone Market

Blackberry Share

As global smartphone sales to end-users hit nearly 432 million units in the fourth quarter of 2016, once a market leader BlackBerry now virtually has a zero per cent share.

According to the market research firm Gartner, out of more than 431.5 million smartphones sold last year, about 200,000 were BlackBerry devices that were running on its own operating system but that gives it less than half the unit volume of the “other OS” category.

“This wasn’t hard to see coming given BlackBerry’s years-long decline, gradual shift toward Android and recent focus on services.” Microsoft’s Windows phones are not doing good either. The share of Windows fell from 1.1 percent to 0.3 percent in the last quarter of 2016.

BlackBerry Inks Agreement with Optiemus to Manufacture, Sell Smartphones in India

In a bid to provide acceleration to BlackBerry’s transition into a security software and services company, BlackBerry and TCL Communication Technology Holdings Limited entered into a long-term licensing agreement recently.

Under the terms, BlackBerry will license its security software and service suite, as well as related brand assets, to TCL Communication who will design, manufacture, sell and provide customer support for BlackBerry-branded mobile devices.

TCL Communication will be the exclusive global manufacturer and distributor for all BlackBerry-branded smartphones with the exception of the following countries India, Sri Lanka, Nepal, Bangladesh and Indonesia.

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The company announced partnership with Optiemus, a Delhi-based telecom enterprise to licence software and services for the production of secure Android handsets in India, Sri Lanka, Nepal and Bangladesh.

Under the terms of the agreement, BlackBerry will licence its security software and services suite, as well as related brand assets to Optiemus Infracom Ltd.

The partner will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices that offer the full BlackBerry experience, including the trusted BlackBerry for Android secure software.

Source: IANS

BlackBerry Inks Agreement with Optiemus to Manufacture, Sell Smartphones in India

blackberry pic Optiemus deal

Blackberry is prominently known for its secure and luxurious smartphones. The company has announced its collaboration with a Delhi-based firm named Optiemus. The Canadian tech company had inked an agreement for ten years.

According to the pact, Optiemus infracom can manufacture, sell, and provide customer support for the BlackBerry handsets in India. Besides India, the Delhi telecom company also holds the exclusive rights of blackberry in Sri Lanka, Bangladesh, and Nepal.

BlackBerry is presently confining to the development of its security and other software solutions. it also works on providing regular Android security updates to the platform.
They earlier had the global licensing agreement with TCL Communications.

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With the latest deal between BlackBerry also supports the Indian government’s ‘Make in India’ initiative. The primary motive of this moment is to establish manufacturing units thereby creating job opportunities to Indians.

Alex Thurber, Senior Vice President and General Manager of Mobility Solutions at BlackBerry in a statement said that “India is a very important market for BlackBerry, so we are delighted our latest licensing partnership will extend the BlackBerry software experience to more customers and support the Indian government’s ‘Make In India’ agenda

He added that with its experience and infrastructure in manufacturing and proven success as our distribution partner, Optiemus Infracom Ltd is the ideal partner to design and manufacture trusted BlackBerry secure Android handsets for customers in India and neighboring markets.”

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Optiemus infracom Pvt Limited has been the official distributor of Blackberry since last year November. The Indian company has sold smartphones both DTEK 60 and DTEK 50 that has an alert system which tells the user if their privacy was at risk.

Ashok Gupta, Chairman of Optiemus Infracom Ltd says “Our exclusive partnership with BlackBerry, a brand synonymous with secure mobile communications, shows how we are continuing to partner and innovate to bring the latest in handset design and experience, combining the security of BlackBerry and versatility of Android, to our customers in the world’s fastest growing smartphone market.

“With our strong end to end play in the mobile ecosystem in manufacturing, retail, distribution and support, we are confident that our journey with BlackBerry will be a long and successful one,”he concluded.