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Idea Unparalleled Offer to Provide 1GB data per day at Rs.300 per month

Idea unparalleled offer

Reliance Jio is gearing up to attract more customers after the end of the Happy New Year offer. On the other hand, other players in the industry are challenging with similar attractive offers. Idea Cellular has come up with a new postpaid plan, idea unparalleled offer of Rs. 300.

This 4G exclusive plan is valid for a month and offers 1GB data each day. Yet, this plan is different from other postpaid plans as you have to avail it on existing postpaid plans. “The new Idea pack can be availed by all postpaid customers on Limited rental plans of Rs. 199 and above,” Idea said in a statement.

Idea Cellular rolls out Free Roaming Offer on Incoming Calls

New Rs. 300 plan is offered for free for all the postpaid customers on a rental of Rs. 499 plans and above. Idea base rental plans like Rs. 349 to Rs. 498 can avail the pack for a discounted rate of Rs. 50 only. The discounted price will only be applicable for the first three months of subscription.

“This is a first of its kind offer with such a huge benefit to a broad base of postpaid customers in India. The package has been designed to catalyze data usage amongst existing clients and to attract more postpaid customers to the Idea network,” says, Mr. Sashi Shankar, Chief Marketing Officer at Idea Cellular.

Idea Cellular has announced its merge with the Vodafone India in the recent past. Today, Idea again has confirmed that the telecoms will remain rivals until the merge happens.

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TRAI will come out with a Solution on Auto Play Video Advertisements on Internet

TRAI auto-play video ads

Trai Chairman RS Sharma is going to take action step on Auto Play Video Advertisements that consume a lot of data. The auto-play video ads will also consume more Internet data where people are mostly unaware of it.

Telecom Regulatory Authority of India (TRAI) has taken this issue into consideration and will take a necessary step on these video ads that automatically play.

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TRAI Chairman RS Sharma called it as a serious problem and said that he is concerned with the automatic download which is consuming data from internet packs. “TRAI officials are working on this, but I think we should work at a much more furious rate. We will be able to come up with some response quickly,” he said.

He also stated that recently, all the network carriers such as Vodafone India, Idea, Bharti Airtel and Reliance increases Internet speed. So the rate of consumption of data will also more with such auto-playing video ads.

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It noted that unwanted video download automatically which consume too many data.  A survey found that around 43 percent of consumers were unaware that clicking on video ads will consume more Internet data. A study also found that around 122 million people use ad blocker feature to browse the internet to avoid interruption in surfing.

Social Networking Site Facebook also plays auto-playing videos, but it has an option to disable auto play mode which is further come up with Facebook Live is now available for all iOS and Android devices.

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So, TRAI chairman RS Sharma is planning to come up with a solution. Sharma also told that TRAI is ready to work with any tech company, who will bring a solution to the affected cause of auto-play video ads.

“Trai officials are working on this, but I think we should work at a much more furious rate. We will be able to come up with some response quickly,” Sharma said.