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Ricoh India unveils Theta SC: A Complete Featured 360 Degree Camera for $300 Designed to Appeal to a Broad Range of Consumers in four colours

Ricoh Theta SC unveils in India Features 360 Degree Camera for $300

Ricoh releases its new series of camera Ricoh Theta SC with best of its features, very attractive for the customers.

About Ricoh Imaging Americas Corporation

Ricoh is a global technology where Ricoh Imaging Americas Corporation is a subsidiary organisation of Ricoh Company Ltd. The company focuses on developing innovative consumer imaging technologies which is specializing in office imaging equipment, production print solutions, document management systems and IT services. Its headquarters located at Tokyo and there the Ricoh Group operates in around 200 countries and regions.

Remember Spinnable?

Ricoh India is a leading producer and manufacturer in the field of Imaging Solutions & IT Services, has launched its latest and trending series Ricoh Theta SC, a camera which gives a spinnable experience with a spherical unique camera, capturing the space with a single touch. This is developed as a sensational class model of the Ricoh Theta series which is sleek and easy to use. They are introduced firstly, in the year 2013

Kaz Eguchi, the President of Ricoh Imaging Americas Corp said, “Our goal is to introduce Theta SC to more number of people to 360-degree spherical image capturing.”

“In recent days, immersive imagery, augmented and virtual reality named for growing popularity where a high quality produces at an affordable price that is appealing to everyone who are interested in capturing and sharing them to the whole world around them in this new, exciting digital imaging format.”

Pricing and Availability

The latest Ricoh Theta SC is now available at www.ricohimaging.com and also in the retail outlets throughout the nation for a suggested and manufactured price of $300.

The company was originally founded in the year 1919, in the name Asahi Optical Joint Stock Co. They launched their first SLR camera in the 1950s in the name of PENTAX. Today, the company continues its revolution and produces the heritage rich, award winning series of PENTAX DSLR cameras, lenses and sport optics equipment. The Ricoh’s as well as offer a wide range of stylish and compact digital cameras with rich features.

Ricoh Theta SC Main Features

  1. High-resolution, fully spherical images

High resolution, spherical videos with Full HD quality (1920*1080 pixels, 30 frames / sec) images and videos can be captured. This can be possible for duration of max 5 min after synthesizing. The images can be captured in 1.5 sec as soon as turning on the power. The camera has full range of all the basic features with solid specs.

With Ricoh Theta SC the captured images with 14 MP, high resolution, high definition up to 5 min in 360 degrees are transferred to smart phones and Tablets. The images can also be uploaded to theta360.com, a dedicated website for this. The images can then be shared directly to Facebook, Google+, Google Maps, Twitter, Tumblr and YouTube.

This latest series, Ricoh Theta SC has high compatibility with the new Google Street View application, which allows both capturing and publishing photo spheres immediately to Google Maps.

This spinnable camera is made available in four attractive colours – beige, blue, black, pink and white for various users.

  1. High-resolution, fully spherical videos

This camera is measured as 45.2mm (W) x 130.6mm (H) x 22.9mm (17.9 mm *6) and weighs almost 102gms which makes it much lighter.

The Theta SC has a stylish and sleek design providing an ease to handle similar to its predecessors. Theta SC delivers the same image quality of Theta S with high performance CMOS image sensor with aperture dual lenses within a light weight package.

* The THETA+ Video apps operate on iOS8.0 or the next (or) Android 4.4 or the next.

  1. 360 degree Live view display

When the camera is synchronized with a smart phone or tablet, the Ricoh Theta SC provides a wonderful Live view display (possible for still images) on the monitor. During a shoot, the user can check the outcome and set the changes accordingly. The camera display is of two modes: Full Screen and Panorama.

  1. Stylish and functional body design

On its front panel, this latest technology is well equipped with an LED indicator, and on the side panel fitted with a still image or video switching button. These controls allow the users operate the camera smoothly even if disconnected from a smart phone or tablet.

  1. Other features

  • The camera has a large internal memory of approx. 8GB for storing approximately 1,600 still images at a large size.
  • The images can be captured in 1.5 sec as soon as turning on the power.
  • The self timer function, with a delay time chosen from the Theta, smart phone or tablet
  • Interval shooting function is convenient for creating time lapsing videos
  • The THETA+ application can be used in editing still images and export images for printing

Optional Accessories

  • TH-2 Hard Case
  • A weather resistant (IPX7), solid case designed as a protection for Ricoh Theta SC.
  • This case provides a tripod socket for attachment of various camera accessories.


  • This case is not designed for under water shoot. The shooting is possible only through remote operation via a smart phone or tablet.
  • Body colour: Black
  • Compatible designs: Ricoh Theta SC, Theta S, Theta m15, Theta
  • A smart phone is required to change modes or configure manual settings.
  • The number of photos and time are guides only. The actual number differs according to the photography conditions.
  • Automatic shut down if the internal temperature increases.
  • Charge the battery by connecting it to a PC using the supplied USB cable.
  • The number of photos that can take is a guide based on Ricoh’s measurement method. The actual number differs according to usage conditions.

Ricoh Theta SC Specifications

Object distance Approx. 10cm to infinity (from front of lens)
Shooting mode Still image: Auto, shutter priority, ISO priority, Manual *1, Video: Auto
Exposure control Program AE, ISO Priority AE、Shutter Priority AE、Manual Exposure
Exposure compensation Still image: Manual compensation (-2.0 to +2.0EV, 1/3EV step) *1
ISO sensitivity Still image: ISO 100 to 1600, Video: ISO 100 to 1600
White balance Still image: Auto, outdoor, shade, cloudy, incandescent lamp 1, incandescent lamp 2, daylight color fluorescent lamp, natural white fluorescent lamp, white fluorescent lamp, light bulb color fluorescent lamp*1, Video: Auto
Shutter speed Still image: 1/8000 sec. to 1/8 sec.

Still image(Manual):1/8000 sec. to 60 sec.

Video(L): 1/8000 sec. to 1/30 sec.

Video(M): 1/8000 sec. to 1/15 sec.

Recording medium Internal memory: Approx. 8 GB
Number of photos that can be recorded, time *2 Still image: Approx. 1600(L), Approx. 9000(M)

Video (time per recording): Max. 5 minutes *3

Video (total recording time): Approx. 63 minutes(L),Approx. 171 minutes(M)

Power source Lithium-ion battery (built in)*4
Battery life Approx. 260 photos*5
Image file format Still image: JPEG (Exif Ver. 2.3), DCF2.0 compliant, Video:MP4 (Video: MPEG-4 AVC/H.264, Audio: AAC)
External interface micro USB: USB2.0
Remote Shutter CA-3(Option)
Exterior/external dimensions 45.2mm (W) x 130.6mm (H) x 22.9mm (17.9 mm *6) (D)
Weight Approx. 102g
Lens construction 7 elements in 6 groups
Lens F number F2.0
Image sensor size 1/2.3 (x2)
Image sensor effective pixels 12MP(x2), pixel count equivalent to Approx. 14M
File size (still images) L: 5376×2688

M: 2048×1024

File size (videos) L: 1920×1080/30fps/16Mbps

M: 1280×720/15fps/6Mbps

Communications protocol HTTP

For More Tech News: Techfactslive

Huawei Announced Two New Smartphones Nova and Nova Plus at IFA 2016

Huawei Nova

Chinese smartphone maker Huawei announced two new smartphones in the IFA 2016 conference held in Germany. Targeting the mid-range users, the company has released the new Huawei Nova and Nova Plus smartphones. The phones don’t have any notable stand out features. Both the handsets have been crafted in aluminum and offer a wide range of colors.

Both the handsets Nova and Nova Plus are powered by a Snapdragon 625 chipset coupled with 3GB RAM. Both the devices provided with a 32GB internal storage and are expandable via microSD up to 128GB. The phones supported dual-SIMs (Nano and Micro) and sported with a fingerprint reader and revised USB type-C port.

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On camera font, A 12 MP primary camera and 8 MP front camera is provided for Huawei Nova. And for Nova Plus, front camera packs a 16Megapixels with optical image stabilization and rear camera sports a six-piece aspherical lens

Huawei Nova Plus

Nova smartphone featuring a 5 inch display with 443 PPI which is said to be 35% higher than iPhone 6S. It also equipped with a 1.8mm bezel which is greatly narrower than Samsung Galaxy 7 and iPhone 6s. Nova Plus didn’t step back either and ships with a large FHD 5.5” screen.

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Both the devices runs on Android 6.0 Marshmallow, ships a 3340mAh battery which gives a 4G internet usage up to 16 hours and standby up to 48 hours. The color range for these mobiles consists of Mystic Silver, Titanium Gray, and Prestige Gold. Another colour rose gold is also available in selected territories.

It is observed that some similarities between Huawei Nova and latest Moto G4. In some cases, Nova looks more premium and so is the price. The device may roll out its commercial launch in October pricing about $445 for Nova and $480 for Nova Plus. The company is planning to launch these mobiles in 50 other territories along with China which includes Germany, France, Canada, and Spain.

Hasselblad’s X1D the Big Sensor and the New Mirrorless Camera costs $9000

Hasselblad’s X1D

Meet the Hasselblad X1D handmade in Sweden, which produces the excellent images where the smaller cameras can’t touch. These cameras are released from the vintage Hasselblad. Hasselblad X1D is the camera, which can able to capture the single still photos and video.

Hasselblad X1D is released in the recent event held at Gothenburg in Sweden. This camera is cool in the first look and secondly coming to the price segment, the only body of the Hasselblad X1D costs about $9000, although it expensive still is best and damn cool camera.  Few reviewers got this camera on hands and had their word on this camera. This camera is easy to carry and similar in size and close to the Canon Rebel camera and could fit in the shoulder bag. You don’t feel uncomfortable if you hang this on your shoulder all the day.

mirrorless camera

Shooting with this camera is like shooting with the most compact SLRs or other mirrorless cameras. This camera’s image sensor shooting process is significantly larger than anything else.

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Most of the features in this camera are inherited from the high-end model Hasselblad H6 cameras. Some of the features like touch screen interface and 50 Megapixel resolution. This camera is having dual slots for the SD cards. The dual memory slots will be useful for the professionals and memory efficient saver. It can able to record the 1080P videos and can shoot the still at the ISO value of 25,600 which is awesome for the low light photography.

The best thing in the Hasselblad is CMOS sensor, which is capable of capturing 14 stops of the dynamic range.


The specifications of this camera are mentioned in a glance, and you can walk through in them. This camera is having 50 MP resolution with 43.8 x 32.9 mm CMOS sensor and able to shoot the videos at 1080P with 30P video. Wi-Fi and small 3 inch Touch screen is enabled on this cam for the easy and fast access. The ISO value is ranged in between 100 to 25,600. The weight of the camera is less when compared with the other high-end camera models; and this model weighs up to 725 grams / 1.59 lb. This is really comfortable and handy to carry and have the vintage look with the stylish design.

Future camera with Self Adaptability features

Price of the Hasselblad X1D Model

Hasselblad X1D with only Body                                  : $9000.00

Hasselblad X1D with 45mm and 90mm lenses           : $13,985.00

Future camera with Self Adaptability features

flexible sheet camera

Technology has been reforming at a good place in all most every area and photography is not an exception for it. When we look at the history of taking pictures a huge change can be known. You’ll find out the change by yourself when you read this Article.

Recently a thought of an aspiring mind had started a study on flexible camera. Why can’t the camera wrap around the things a question came to the mind of Dr.Shree Nayar.

Mr.Nayar, director for Computer Vision Lab of Columbia University. Studying on the science behind the photography that though appeared before him. Discussing with the fellow researchers and forming a team they had started research on the same.

The team includes Daniel Sims, Research Engineer at the lab and Yonghao Yue, a postdoctoral researcher along with Mr.Nayar. Taking the limitation of present Cameras which can take a picture from one point in space had created a flexible sheet camera which can wrap up things in many ways beyond your imagination.

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The team is exploring a relatively new approach for taking images, made an array of the flexible lens which can take unique pictures at different positions which wouldn’t have happened earlier.

The Flexible Sheet Camera consists of various blocks called pixels and each pixel having a small lens. But the drawback is that when the sheet is stretched the gap between the lenses would increase which results in missing information of the image.

Their initial idea to place lens for each and every pixel was also proved to be unsuccessful since it is tough to control all the pixels which are in millions. To avoid that problem they used silicone for the prototype sheet camera the native properties of the material allows adjusting the focal length of each lens depending on the curvature of the sheet. So, there is no chance of any gap and missing information can’t occur due to the deformation of the lens.

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Upon several stages of testing and experimentation, the usage of silicone went successfully. Choosing the right material and shape allows itself to deform. The optical properties of the silicone have the potential and quality to deform in any way.

In the process of testing the Silicone sheet camera, a Nikon D90 Camera is placed under the sheet. The images captured clearly shows the increase in field view more as it flexed.

The research process will go on as many application materials are highly flexible in nature. The adaptable character of these materials allows the flex-cam to be more viable.

The invention of the self-deforming camera is a big step in the field of photography which can be a foundation for future cameras. They made be like a rubber bumper around your car which can give you clear view of 360 degrees or it may be a in the size of credit card.

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Still a long way to go in this research, this team is looking for partners for the development of sensors. It also requires some money as well as time. They are trying to manufacture a cam which can be relatively cheaper for broad use.

LG Challenging GoPro With Its Upcoming Action Camera ‘LG Action CAMLTE ‘


LG is all set to release its latest Action camera named LG Action CAMLTE. The firm seems to be targeting to top the list of Action cameras by giving a tough competition to the current companies like GoPro, Sony.

LG Action CAMLTE is the first one of its kind that is featured with LTE connectivity. It can live stream videos directly to video hosting websites like YouTube without a smartphone in between. The Camera also has the remote access feature by which it can also be used as a security monitor or CCTV. This feature will be associated with a software update in July 2016.

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The 12.3 Megapixels Camera is capable of recording Ultra HD videos at 30 frames per second and high-quality images can be taken. The pictures and videos recorded on the action camera can also be downloaded using the paired smartphones.

LG Action CAMLTE comes up with a rating of IP67 which makes it repellent to dust & sand. It is water resistant and can be in the water for up to 30 minutes. A complete waterproof case which would be available in the third quarter enables the camera to participate in more action stunts like biking, off-road races, rafting, surfing and scuba diving.

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It would also shoot crisp and smoother videos even when mounted to helmets, bicycles, cars and it doesn’t lose its perfection during action activities. It is powered by a 1,400mAh battery which would give the best full HD recording time of up to four hours.

Juno Cho, president of LG Electronics and Mobile Communications briefed that “We are committed to expanding the LG Playground ecosystem with both modules and standalone accessories and Action CAMLTE is one of much more that we plan to announce this year.”

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He also added, “Action CAMLTE is an example of the kind of innovation we will be bringing to market, devices that offer features unavailable in other competing products.”

The device is expected to be unveiled at an event in June 2016. It will be first available in Korea and its availability will expand later to the rest of the world. Official Information about the price & availability would be disclosed at the launch itself.

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