On Quarterly Earning call day Apple’s CEO Tim cook unveiled Apple Music streaming service, which had currently 13 Million paid subscribers. Since, its launch on June 30, 2015 the service took a long step towards the success. The service has added 2 million paid subscribers since February when the company announced 11 million subscribers. Now, it’s time for the competitors like Spotify and Pandora to come up with the best plans to compete with the Apple Music. Spofity, the leading music service provider since its launch has attracted just 30 million paid subscribers in March 2016.
The 10 month old Apple Music streaming service is undoubtedly giving a tough competition. With such a fast growth, soon the tech giant Apple music service is going to shut down Spofity as it is given that Apple has over 1 billion users on iOS. Well, the extensive marketing strategies of Apple will definitely bridge the gap in these digits between Apple and Spofity. Mr. Cook said, the service generated $9.9 billion in this quarter with a hike of 37 percent each year.
Apple Music service is promotion continued by releasing videos and songs of famous artists. Recent video of Apple music service, Taylor Swift vs Treadmill was the most viewed endorsement on internet. However the iPhone sales have reportedly come down. The company is right now working on the service parts and service business like iTunes, Apple Pay, Apple Music, iCloud.
“Our team executed extremely well in the face of strong macroeconomic headwinds. We are very happy with the continued strong growth in revenue from Services, thanks to the incredible strength of the Apple ecosystem and our growing base of over one billion active devices,” Mr. Tim Cook said.
Apple Music service is priced $9.99 per month which close to Spofity service. Well, Spofity is priced just $4.99 for Students whereas this not available in Apple music service. Apple music service bugs can be cleared only when iOS is updated. Spofity updates directly from the app store. Besides three month of free trail, the company is planning to start a new TV show starring Dr. Dre, as a part of advertising exclusive content on its music service.
Apple music streaming service has no major updates since its launch. According to the experts in the field, the company may add few new features during the World Wide Developers Conference which is scheduled for June. A dominant player in market of many countries has surprisingly managed to become one of the leading music services before its first anniversary, on June 30.