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Augmented Reality Could be the Ubiquitous Smartphone: Tim Cook

Tim cook AR vs VR

Augmented Reality (AR) has the potential to become as big as the ubiquitous smartphone and help people out in daily life, Apple CEO Tim Cook has told in Interview.

Unlike Virtual Reality, which closes the world out, AR allows individuals to be present in the world but hopefully allows an improvement on what is happening presently, Cook said in the interview. But the Apple CEO stopped short of detailing what the company would do with AR.

“I regard it as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge,” Cook said.

Tim Cook: Augmented Reality will be Part of Daily Life

“I view AR like I view the silicon here in my iPhone, it’s not a product per se, it’s a core technology,” he added. However, this is not the first time Cook spoke in favor of AR.

Virtual reality “probably has a lower commercial interest over time” and that “augmented reality is the larger of the two, probably by far” Cook said last year.

The Virtual Reality Society (VRS), an information and news resource for virtual reality and its related technologies, describes augmented reality as a technology that takes the real world of the present and projects digital imagery and sound into it whereas virtual reality immerses your senses completely in a world that only exists in the digital realm.


Apple R&D in Shenzhen High-Tech Industrial Park to Host as Second Center


Apple is getting ready to set up various R&D centers in Asian countries along with other parts of the world. It has chosen China as a part of it.

Shenzhen is the place allotted for Apple by the Chinese government.  A high-tech Industrial Park. Apple with this project is attempting to make its presence feel in the Country. This will be the second Research and Development (R&D) center in China after Bejing which was opened in August.

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Apple CEO Cook might be attending this nationwide innovation event at Shenzhen. It was reported that the manufacturing collaboration would help to generate Apple brand in China.

Software developers will also be given a chance to prove their skills in the company if provided opportunity. Apple’s move to set up an R&D center in China is seen as a strategic move.

Till day Apple’s iPhone could not make its impact in the Chinese gadget market. Chinese users and consumers are more interested in low-cost smartphones. iPhones are bit costlier when compared to locally manufactured mobiles.

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Both centers of R&D in Shenzhen and Beijing will strengthen Apple’s motive. On the back end, it is a fact that Apple’s iTunes and iBooks have been closed. But steps like this may initiate the company to re-open the gates for its products.

The Apple’s R&D will also help China in bringing the software employees from abroad. This step will generate revenue for the country as it does today or all the nations worldwide.

On the other hand, The tech giant company establishing its Research and Development centers in some of the countries like India, Japan, Vietnam, United Kingdom, Israel, and Canada.