Baba Ramdev’s Patanjali Ayurveda’s five production units will have to pay a fine worth Rs 11 lakh for misbranding the products and showing false advertisements of their products. Uttarakhand Haridwar Court has imposed a fine on Patanjali Group and also asked to pay the amount within a month.
Already a case has filed against in the court against Baba Ramdev Patanjali in 2012 by the District Food Safety Department after their products such as mustard oil, salt, pineapple jam, besan honey produced by Patanjali Ayurveda had failed in the quality tests which were performed at Rudrapur laboratory.
The products as mentioned above were found to be in the ruin of sections 52-53 of Food Security Norms and section 23.1 (5) of Food Safety and Standard regulation. Earlier this year in July, Advertising Standards Council of India or ASCI had pulled up Patanjali for running misleading ad campaigns which mock competitors’ products.
The Consumer complaints Council (CCC) had also found that Patanjali statement for its Kachi Ghani Mustard Oil that competing makers are selling mustard oil mixed with oil made by solvent extraction process with neurotoxin containing hexane, was not validated.
Patanjali had also failed to prove its dues for its Fruit juice, where it had called rival brands as “expensive juices containing less pulp.” Apart from this Patanjali also failed to confirm its rights in the Ad for cattle feed ‘Patanjali Dugdhamrut’ as other companies mix 3 to 4 percent urea and other non-edible ingredients in their cattle field.
Earlier this year in May, ASCI had cracked Patanjali Ayurveda products for false and misbranding claims in its various advertisements including its hair oil and washing powder brands. So, for doing these misleading ads, the court has imposed Rs 11 lakh fine to Patanjali.