It’s kabali fever all around. Superstar Rajini’s kabali release confirmed and 22nd of July is going to be a big day for all fans around the world. This gangster action movie passed with a U-certificate with few cuts on July 11th. Fans are going to witness the magic of ‘thalaiva’ for 2 hours and 32 minutes, which is said to be the run time of the film and the advance ticket bookings are already crashing the websites.
A startup company in Chennai declared a holiday on kabali release day. Tickets for 400 screens sold out in just 2 hours, This all tells you about the electrifying movie kabali. Produced by Kalaipuli S Thanu, under the direction of Pa ranjith, the film is made in Tamil and dubbed in Telugu, Hindi and Malayalam where Rajini has huge fan bases. It is reported that ‘kabali’ is going to be a story about life of a don fighting atrocities against Tamils in Malaysia. The theatrical rights have been sold to various distributers around the world for record prices. The movie will be hitting more than 4000 screens in India and 400 plus screens overseas. The phenomenal hype around kabali is estimated that the film will make highest pre-release business. The buzz is that film is going to cross 200 crore mark and the trade sources are trying to in cash the craze over Rajini.
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Theatrical trailer and “neruppu da” song records on Youtube already proved about what noise kabali is going to create in Indian cinema. Branding is playing a significant stake in the movie, Air Asia came up with a huge poster of Rajini on a flight from Bangalore to Chennai for the first day, first show on the movie release. Muthoot fincrop announced a silver coin with Rajini’s picture embossed on it as a part of film branding. As per the sources, eight major brands have tied up with the film so far and more on Que. Dhanu Paranthaman, Chief Executive Officer of V Creations and son of producer Kalaipuli S. Thanu, says: “Kabali is an international film, and Rajinikanth’s reach extends across the globe. We were very particular about the brands we associate ourselves with, as it is a Rajinikanth film meant for family audiences. Though a lot of offers came our way, we only picked those we thought would go with ‘brand Kabali’. We will also be marketing our merchandise through Amazon and through retail outlets of Muthoot Fincorp.”
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It is predicted that 95 percent of the theatres in Chennai and suburbs are going to screen it. Cinemas are gearing up for the release of kabali starting with premiers on 22nd midnight and planning for 5 shows a day. Many other Chennai-based multinational companies are pressuring multiplexes for corporate bookings for the weekend. Meanwhile, ticket fare is reaching the mark of Rs.700 in some multiplexes, but it is never too costly to afford when it’s a Superstar Rajini’s film.
