Snapdeal put a first step toward it’s battering the brand image. Snapdeal is now all set to make the new logo with new tagline. Snapdeal Plans, the service provider always has a trend to release its new tagline for the festival season every year.
Rohit Bansal, the co-founder of the Snapdeal is personally leading the project and is also working with McCann advertising agency. The company has recently announced that they have decided to spend nearly 200 Crore for the entire marketing campaign.
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The media platforms like TV, Youtube and also in the social networking sites such as Facebook, Twitter, and Instagram, Snapdeal campaign will launch. Sources inform that the campaign may run for two months till Diwali season. All the major e- commerce companies will battle at the festival season for the maximum attention of the customers.
After the implementation of the FDI rule, no company gets more than 25% of the sales from the single seller, nor can they affect the price directly. Amazon has recently introduced an ‘automated returns’ for an easy refund. Snapdeal recently came up with six mega logistics hubs.
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The online marketing company, Snapdeal, which is at the third position, is working on a new logo that consists of fresh color (you can expect one color in the name, instead of the present blue and red) and introduces a new tagline, ‘the people said on condition of anonymity.’
Earlier Snapdeal itself promoted as a deals site, touting deep discounts and the lowest prices. With the reduce in funds, the company is forced to change its strategy. Snapdeal didn’t have its logistics unit until it acquired a stake in Gojavas in 2015.
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Now the firm has created an in-house logistics and fulfillment service provider, Vulcan Express Pvt. Ltd. The company is trying to present itself as a high-quality service provider, with the help of the new logistics unit.